Thinking about Bluetooth advertising? Consider these great uses of Bluetooth marketing for a variety of businesses.

1) Radio stations. We’ve all heard remote broadcasts at car dealerships. Imagine a radio station booking additional revenue by offering to broadcast on-site Bluetooth alerts about the hottest vehicles. Suddenly the dealership is generating leads that they otherwise may not get, because most folks don’t want to talk to a salesperson and just want the info on the car(s) they’re interested in.

2) Grocery stores, coffee shops, bookstores (basically any retail outlet). Why aren’t you using Bluetooth to broadcast coupons, new merchandise, this week’s specials, and so much more? Get a long-range dongle, buy some software, and amaze your customers with your cool factor and with the deals you’re advertising.

3) Got an oil change yesterday. Now wondering why they’re not setting themselves apart from the other oil change joint right across the street, by using Bluetooth to broadcast their car repair specials.

4) Concerts. Use Bluetooth to sell band merchandise right over the phone, to be mailed or picked up at the table in the back. Bluetooth broadcast fan club subscriptions, album info, upcoming events, etc.

5) Movie theaters. Bluetooth snack bar specials and opt-ins for your frequent movie watcher club.

Add to the above Bluetooth uses for banks, at race tracks, and more and you begin to realize that the Bluetooth possibilities are only limited by your imagination. Of course, best practices do apply–such as ensuring every transmission is permission-based and keeping file sizes small.

Perhaps the best news for any business or non-profit considering Bluetooth advertising, is that hardware & software costs are coming down significantly. One such example is Proxiblaster’s Bluecast box–a self-contained campaign manager/transmitter, which simply needs a power source to run and can be remotely programmed over any web connection.

Lucky Rock Consulting will be glad to help you get started with Bluetooth advertising. Contact us today.
Jason Anderson

Bluetooth advertising and buzz marketing consultant for businesses and ministries of all sizes.

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Why Choose Bluetooth wireless technology?
Bluetooth wireless technology is the simple choice for convenient, wire-free, short-range communication between devices. It is a globally available standard that wirelessly connects mobile phones, portable computers, cars, stereo headsets, MP3 players, and more. Thanks to the unique concept of “profiles,” Bluetooth enabled products do not need to install driver software. The technology is now available in its fourth version of the specification and continues to develop, building on its inherent strengths small-form factor radio, low power, low cost, built-in security, robustness, ease-of-use, and ad hoc networking abilities. Bluetooth wireless technology is the leading and only proven short-range wireless technology on the market today with over 500,000,000 users. The latest Bluetooth headset the Plantronics Voyager 510 goes from car to office without changing devices. See a picture and how to purchase http://stores.channeladvisor.com/socaltel/Items/BLUEV510?

Globally Available
The Bluetooth wireless technology specification is available free-of-charge to our member companies around the globe. Manufacturers from many industries are busy implementing the technology in their products to reduce the clutter of wires, make seamless connections, stream stereo audio, transfer data or carry voice communications. Bluetooth technology operates in the 2.4 GHz, one of the unlicensed industrial, scientific, medical (ISM) radio bands. As such, there is no cost for the use of Bluetooth technology. While you must subscribe to a cellular provider to use GSM or CDMA, with Bluetooth technology there is no cost associated with the use beyond the cost of your device.

Range of Devices
Bluetooth technology is available in an unprecedented range of applications from mobile phones to automobiles to medical devices for use by consumers, industrial markets, enterprises, and more. The low power consumption, small size and low cost of the chipset solution enables Bluetooth technology to be used in the tiniest of devices. Have a look at the wide range products made available at this leading provider site. SCT Product Sales, http://stores.channeladvisor.com/socaltel/Bluetooth%20Headsets/

Ease of Use
Bluetooth technology is an ad hoc technology that requires no fixed infrastructure and is simple to install and set up. You don’t need wires to get connected. The process for a new user is easy you get a Bluetooth branded product, check the profiles available and connect it to another Bluetooth device with the same profiles. The subsequent PIN code process is as easy as when you identify yourself at the ATM machine. When out-and-about, you carry your personal area network (PAN) with you and can even connect to others.

Globally Accepted Specification
Bluetooth wireless technology is the most widely supported, versatile, and secure wireless standard on the market today. The globally available qualification program tests member products as to their accordance with the standard. Since the first release of the Bluetooth specification in 1999, over 4000 companies have become members in the Bluetooth Special Interest Group (SIG). Meanwhile, the number of Bluetooth products on the market is multiplying rapidly. Volumes have doubled for the fourth consecutive year and are likely to reach an installed base of 500 million units by the close of 2005.

Secure Connections
From the start, Bluetooth technology was designed with security needs in mind. Since it is globally available in the open 2.4 GHz ISM band, robustness was built in from the beginning. With adaptive frequency hopping (AFH), the signal “hops” and thus limits interference from other signals. Further, Bluetooth technology has built-in security such as 128bit encryption and PIN code authentication. When Bluetooth products identify themselves, they use the PIN code the first time they connect. Once connected, always securely connected.

See great headset products at SCT Product Sales, http://stores.channeladvisor.com/socaltel/Bluetooth%20Headsets/
Mark Allen

http://www.simplyusedphones.com

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What is Bluetooth?
Bluetooth is an industrial specification for wireless personal area networks (PANs). Bluetooth provides a way to connect and exchange information between devices such as mobile phones, laptops, personal computers, printers, GPS receivers, digital cameras, and video game consoles over a secure, globally unlicensed short-range radio frequency. The Bluetooth specifications are developed and licensed by the Bluetooth Special Interest Group.

Bluetooth Specification
The Bluetooth specification was developed in 1994 by Jaap Haartsen and Sven Mattisson, who were working for Ericsson Mobile Platforms in Lund, Sweden. The specification is based on frequency-hopping spread spectrum technology.

The specifications were formalized by the Bluetooth Special Interest Group (SIG), organised by Mohd Syarifuddin. The SIG was formally announced on May 20, 1998. Today it has a membership over 7000 companies worldwide. It was established by Ericsson, Sony Ericsson, IBM, Intel, Toshiba, and Nokia, and later joined by many other companies.

Bluetooth Organization
The Bluetooth Special Interest Group (SIG) is a privately held, not-for-profit trade association. The Special Interest Group was founded in September 1998. The Bluetooth SIG itself does not make, manufacture, or sell Bluetooth enabled products. The SIG has more than 9,000 member companies that are leaders in the telecommunications, computing, automotive, music, apparel, industrial automation, and network industries. SIG members drive development of Bluetooth wireless technology, and implement and market the technology in their products. The SIG has a small group of dedicated staff in Hong Kong, Sweden, and the USA.

Hot Bluetooth Peripherals
Bluetooth Headset
A bluetooth headset is a discreet device that can be worn on the ear. Relying on bluetooth technology, it establishes connection to the phone, PDA, camera and more. Bluetooth headsets have redefined the idea of talking over the telephone. With the growing number of bluetooth enabled mobile phones, the demand and popularity of bluetooth headsets is increasing day by day. Bluetooth headsets give you the advantage to talk with your hands free. This means that bluetooth headset gives you the ability to do anything while talking. We give you the chance to buy bluetooth headsets at cheap prices. We have Bluetooth Headsets for mobile phones of all popular companies. These companies include Motorola, Nokia, Samsung, Sony Ericsson and many other popular mobile phone companies.

Bluetooth GPS
A Bluetooth GPS is a wire-free GPS receiver that can transmit data wirelessly to your PDA, laptop and even on some mobile phones. These units are suitable for most GPS applications such as: car navigation, marine navigation, fleet management, AVL, personal navigation, tracking system and mapping devices. Bluetooth is good for in-car use because the GPS receiver can be placed forward on the dash or directly under the windscreen for a better view of the sky. Another option is to connect an external antenna and mount this outside the vehicle with a magnet.

Bluetooth Dongle
A bluetooth dongle is a small add-on that you can plug into a USB port; which will then allow you to send and receive files via bluetooth from you PC to a bluetooth enabled device (in our case, a mobile phone). Alternatively, in more modern computers you may already have such a device installed.

Bluetooth Rearview Mirror
A bluetooth rearview mirror is a rearview mirror having bluetooth function. When a call comes in, the rearview mirror displays caller information in the middle of the mirror’s face.

Trade Fair
72nd China Electronics Fair
The only national electronic fair supported by Ministry of Information Industry of PRC and Ministry of Commerce of PRC.

As the most authoritative comprehensive electronics show, CEF has the longest history, the more general categories, the most profound influence and the largest scale. Growing up with China’s electronic industry, CEF has witnessed the transition and development of China’s electronic and information industry from planned economy to market economy.

CEF has impressive influence worldwide. As the largest electronics fair, CEF is one of five members in Asian Electronics Exhibition Conference Confederation (AEECC). It is listed in top 5 Asian electronics exhibitions with CEATEC JAPAN, KES, Taitronics and HK Electronics Fair.

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YES! Bluetooth is very much viable for the future to come. One of the prime reasons why forums are pushing the proposal for Bluetooth is that today there is the lack & the need for short-range communication over wireless medium – and mind you an efficient & stable connection that lasts. Comparing solutions available today – there is the infra red technology which does not have good bandwidth capability and also suffers from the problem of range line of sight problems.

The next available option is indoor wireless networking through radio frequency (2Ghz etc)sample solutions exist from vendors like Lucent(wavelan/orinoco)this option has a downfall of needing extensive setup (infrastructure for base stations) and is VERY expensive. The range offered is also sometimes considered as ‘extra’ inconvenient, thus not allowing one to manage & control interference from nearby base stations.

Bluetooth looks to overcome all of the above problems by providing for a cheap, efficient, fast, no-futz short-range wireless solution!

The Jabra BT150 (retailing between $25 and $30 in high street phone shops) is a good buy. It’s either the same size or smaller than the H500, cheaper, and also in black. It’s only suitable for Bluetooth version 1.1 or higher.

It’s the only one I could find, but its another for you to consider. Downside to the BT150 is 2 hours less talk time and 20 hours less stand by time than the H500. You could determine how much of your phone you use, and make a decision if the extra amount of money is worth the talk/stand by time.

The good news is that it doesn’t matter how you received the text message; as long as it is on your phone as an SMS message (text message), you can forward it to someone else. Yes, you can copy the text within a text message, provided you have a device that allows you to copy text (most phones these days allow you to do this).

Once in the body of the text message, choose the Options, which should have an option to Copy. When you are in the Note, choose Options and then choose Paste. Whenever you choose the Copy option, the text will go onto the Clipboard (just like with Windows) and this will allow you to Paste the text somewhere else. If you tell me what type of phone you have, I can give you specific instructions on how to do this.

The cars that are now coming equipped with Bluetooth allow you to have a Bluetooth connection between your wireless phone and your car (through the phone and car’s Bluetooth connection). If you have a compatible phone (and are on a compatible wireless network – that is, compatible with the car), you can use the car’s console to dial your phone, access your address book, make and receive calls, etc. You won’t need a Bluetooth headset in order to use the car’s features, but you do need a compatible phone.

I’m not sure what type of car you bought, but here is an example from Audi:

Your Audi vehicle may be equipped with a phone preparation utilizing a Bluetooth interface to enable hands-free functionality (compatible mobile phones sold separately). You will need a Bluetooth – enabled mobile phone in order to utilize this function. Not all Bluetooth – enabled mobile phone models are compatible with Audi’s phone preparation. Contact your local Audi dealer for the latest listing of compatible phones. Audi recommends the use of the Audi phone cradle (sold separately) with your mobile phone while operating this vehicle.

Here is some information on other cars that have the same type of system:

Plug a sleek new system-compatible phone into your car for instant integration with the Hands-Free Communication System or use the available Bluetooth interface to enjoy the benefits of hands-free calling while keeping your phone in your pocket, your purse, or wherever it’s convenient.

With the system engaged, you can keep both hands on the wheel while communicating, for easier, safer, more convenient driving.

With your phone docked in the Multi-Handset Interface cradle: The system will access and display your phonebook. Your phone’s battery charges automatically. Calls are clearly delivered through your audio system. The audio system automatically mutes the radio or pause’s the CD during calls. You can control calls via your multifunction steering wheel or with the optional voice control system. To make hands free communication even easier, initialize your approved phone with the Bluetooth interface; the system will automatically recognize your phone every time you enter the vehicle.
Victor Epand

Victor Epand is an expert agent for BuyCellularPhones.info, a huge cellphone superstore featuring great prices and rebates on cellphones including Motorola, Samsung, Nokia, Audiovox, LG, RIM Blackberry, Sanyo, Sony Ericsson, and others.

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Bluetooth and motorcycles

Bluetooth and motorcycles Autos Articles | February 9, 2008 The twin concepts of bluetooth and motorcycles will produce somewhat differing images for most of us. Recent changes mean that bluetooth is suddenly becoming very relevant to motorbike owners. On a Sunday morning in rural Hampshire, a number of motorcycle enthusiasts have gathered at a popular cafe. They are here for one of their regular meetings. They enjoy talking about their machines, before heading out for a ride on the relatively quiet roads. The thrill of driving on the open road and being able to enjoy this particular activity have been popular for years. Though their machines may have changed somewhat over the years, it’s clear that many of these enthusiasts have been riding for some time. This is a world where some things change, but much stays the same. A close look at a few of the motorcycle helmets present suggests that something of a transformation has occurred here too. Motorbike riders are able to communicate with friends, family and colleagues, without having to get off their bike. This revolution has been brought about by the wonders of bluetooth technology. Bluetooth is a means of allowing wireless communications. In the case of bikes, it is being used to enable owners to make and receive telephone calls while they are on the move. This application is achieved by the use of a simple headset, which is fitted to a helmet. The headset has some headphones and a microphone, allowing hands free telephone conversations. The world of motorcycles continues to change and develop. It seems that mobile phones can now be used as an integral part of the process, thanks to bluetooth developments. Bluetooth helmets and headsets are now available from a range of UK stockists. You can compare prices and buy online for some of the most competitive deals.

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India is fast becoming a hot market for Bluetooth advertising. We’ve previously reported on Bluetooth marketing at the Harry’s Bar & Casino chain. Now comes news of Bluetooth advertising at Hindu temples.

While you may not agree with the religious content they’re offering, don’t let that stop you from utilizing Bluetooth broadcasting at your church.

No, you don’t need to jump off the cliff into inauthenticity by hawking religion on people’s cell phones. Yes, your church can provide helpful and potentially life-changing content via Bluetooth.

If your church campus is comprised of several buildings or if each section of your main building serves a different purpose–educational, children’s ministry and otherwise–imagine Bluetoothing church maps and intro videos to visitors. You could also use Bluetooth to facilitate service signups at ministry fairs and other gatherings.

In fact, if your congregation plays host to community events, you could reach many unchurched folks with low-key intro videos and service times via Bluetooth. Just advertise the availability of content via simple print signage, through your closed circuit TV network or by some other means.

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There is no denying that telecommunications is and will continue to be part of the world economy. In fact, companies, such as Wal-mart, Amazon and others, have used telecommunications to build global empires. As technological advancement continues to improve the telecom industry, revenues will continue to rise because of it. Bluetooth is one such advancement. Out of bluetooth connectivity comes bluetooth marketing.

Mobile marketing has become increasingly popular as an advertising channel. While traditional advertising campaigns, such as television advertising or magazine advertising, have a wider reach, it is so costly and does not guarantee attention. This system capitalizes on what most people have in common and that is cellphones. Its hard to ignore a tone for incoming calls, even the silent mode with vibrate on does its wonders on getting the users attention. One key feature of the Bluetooth Marketing Software is allowing the consumer to opt in and opt out of the service at any time.

Lets say you are an affiliate and you setup the broadcaster in a high traffic area like busy intersections or crowded parks, the broadcaster will continuously scan for the presence of Bluetooth enabled mobile devices. As soon as someone comes within range with their Bluetooth enabled mobile device, the server sends a message to the user’s phone, asking if they wish to get free content from the dealership. If the user agrees by pressing ‘Yes’ on their phone, the content is sent immediately. If the user declines, the server remembers this and won’t ask the same user again in the future.

Bluetooth is also radio-based technology and therefore broadcasting via bluetooth is free of charge. This allows you to advertise your content repeatedly increasing coverage and sales potential at the same time. You save a lot compared to the traditional advertising.

How to become an affiliate

What’s needed are just the Bluetooth Marketing Software ($499.99 – Affiliate fee included) and a 300-meter broadcaster unit with dongles ($1500). Click this link to get started today.

Return of investment

Keeping with the example, lets see how we can make money with bluetooth advertising. You can either earn money by delivering adverts. You can be paid for the number of ads delivered – say $1.00 per ad delivered during a football game. Imagine how many fans watch a football game and think about your income potential. You can also split the advertisers’ revenues generated by your bluetooth marketing system. Say you broadcasted a discount coupon for a combo meal at the nearby food store. Right after the game, football fans went to the store and claimed their coupon. So the storeowner gave you 50% commission for bringing those customers in. Now, that’s a lot.

Another approach to earning money is by way of saving money thru broadcasting your own adverts. Instead of paying thousands of precious dollars to traditional advertisers, you can broadcast your customized content – anytime and anywhere. There are many ways to return your investment but one thing is certain – it returns fast.

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The folks at the Ad Pods Bluetooth Marketing System have it setup so you can promote your enterprise locally. The employees for Bluetooth have been there and done that. But more importantly, they’ve been on the forefront of the Network Marketing Industry for quite some time. They know how “sharky” the waters can get.

Advert Marketing can be overwhelming for a lot of Network Marketers. They are more than just flyers. The pods will send pictures, videos, animation, music and virtual business cards, which stores your contact information right into the recipients phone. That is powerful!

If you use the software and pod together it’s much easier to control. As an example, you can program to send adverts on a schedule. If you have a promotion you wish to send out at ten in the morning and another one sent out at three o’clock in the afternoon, this can be programmed into the unit.

The pod can also run a blocking list. If you are using the pod at a specific location in town, and do not want to be hitting the location you are in over and over again. This program doesn’t permit error. It doesn’t broadcast a duplicate message unless you ask it to. The blocking list will also not send a message to someone who has declined to receive your message.

Although Ad Pods works by itself, it can also become mobile with an additional battery pack. Try sending off thousands of advertisements while off skiing or fishing. Wherever you go, wherever you are, you can be marketing your services and products using this product.

Using Ad Pods puts you in a very unique position when prospects are phoning you to find out more about your offer. Most of the time you’ll be contacting them cold.

Because this method of Bluetooth advertising is Opt-in advertising, it is permission based. This means that the customers receiving your adverts are not being spammed by you.

This company’s vision is to be that company that sets the standards for the future legislation that will enforce and regulate this type of technology. At the present, a vast majority of the marketplace is not yet aware of the full scope of this new technology, or where it will go.

Ad Pods Bluetooth Marketing System is poised in the edge of greatness. They have the right products and a clear vision of the future of this technology that is growing in leaps and bounds.

This company is positioned with one of the easiest, simplest, most cost effective products in the marketplace. They want top class independent distributors to affiliate market their system with them and help them make the Bluetooth market regulated.

It is a special moment in their evolution. This company knows they will grow because of their system and also because of their commitment to the customers. For more insight into their lucrative payment plans and more information about the affiliate program they offer, you can get all of the details at the company’s website.

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Pushing the limits of headset technology, the Voyager PRO is the most advanced noise-canceling Bluetooth headset available. Two noise-canceling mics on a boom, AudioIQ2 technology with its adaptive 20-band equalizer, and three layers of WindSmart technology ensure that you hear every word and that your voice is heard clearly despite the noise around you. This extremely comfortable, behind-the-ear headset is further proof of Plantronics’ 40-plus years of commitment to headset engineering excellence. Supports Bluetooth 2.1 and EDR (Enhanced Data Rate) and Secure Simple Pairing (SSP), making it compatible with Bluetooth-enabled devices, including phones, PDAs, and laptop computers Includes – an A/C charger, three soft gel ear tips, foam ear tip covers, and a user’s guide Multipoint technology, which lets you pair and answer, calls on two different Bluetooth devices Manufacturer’s 1-year warranty Compatible with most Bluetooth-enabled phones

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